Our History

ICON Robotics was founded in 2008 to bring world-class robotic automation solutions directly to the North American market. As a division of JMP Engineering—a company with over 50 years of expertise in industrial automation—we specialize in high-performance palletizing and material handling systems designed for 24/7 manufacturing environments.

JMP Engineering began in 1972 as a custom machining and engineering workshop in New Zealand. Over the decades, it evolved into a leader in robotic automation, with a major breakthrough in the late 1990s: developing a robotic palletizing system for Fonterra that set new global standards for handling bags of milk powder.

Following our first U.S. installation in 2001, demand for our solutions grew rapidly, leading to the creation of Icon Robotics in 2008 to provide dedicated local support for North American manufacturers.

In 2020, we relocated our U.S. operations to Wisconsin.  Expanding our capabilities to include; system installations, technical support, programming, maintenance, and after-sales service. Our facility is stocked with a comprehensive range of critical spare parts, ensuring next-day delivery throughout North America.

Our global footprint extends beyond New Zealand and North America with systems operating in 22 countries around the world.

Today, ICON Robotics works with some of the world’s most advanced manufacturers to optimize efficiency, reliability, and throughput. Our team thrives on solving complex automation challenges, bringing decades of engineering expertise to every system we design.
Our History

Our Growth

ICON Robotics was founded with the idea that our clients’ success determines our own. When our projects consistently yield better results, our reputation grows stronger.

 

Since our inception, we have developed this reputation in all markets around the world. In 2001, West Farm Foods selected our proven milk powder robotic palletizing solution for the US facility in Idaho, solidifying our place in the American market. We established our North American business under the name Icon Robotics in Madison, Wisconsin – and have since designed and installed over 750 palletizing solutions that span nearly every US state.

 

We’ve also extended our reach to Northern Ireland, maintaining a dedicated office catering to palletizing needs across Northern Europe.

Our Growth

Our Legacy

John Thornton opened an Engineering workshop in West Auckland in 1972 to service the growing local market and produce special purpose machinery.

 

Today, JMP Engineering and Icon Robotics design and manufacture complex, fully automated palletizing and package handling solutions for some of the worlds' largest multi-national food and beverage producers.

 

We don't focus on growth as a driver for the business - instead, we have learnt that growth comes from doing the fundamentals right. We are first and foremost Engineers, so understanding the customers need, designing a robust solution that solves their problem, manufacturing to the highest standards and delivering what we promise are in our DNA.

Our Legacy

Engineering Better Outcomes.

 

Contact Us

Meet the American and international team members that drive our work

Michael Thornton
Michael Thornton
Director
David Gross
David Gross
CEO
Dean Bell
Dean Bell
General Manager - North America
Paul Vassallo
Paul Vassallo
General Manager - Australia
Phil Wright
Phil Wright
Sales Manager - North America
Keith Mainland
Keith Mainland
Engineering Manager
Aaron Depont
Aaron Depont
Lead Project Engineer
Chris Augustin
Chris Augustin
Technical Manager
Denise Culley
Denise Culley
Financial Controller
Denis Loftus
Denis Loftus
Service Manager
Chris Baker
Chris Baker
Automation Manager
Mark Forster
Mark Forster
Electrical Manager
icon-plus icon-minus

Locations and growing

Our global reach spans from small, single-robot cells to one of the largest palletizing systems in the Southern Hemisphere.

JMP & ICON

JMP Engineering, the parent company of Icon Robotics, is headquartered in Auckland, New Zealand. Our journey began in 1972 as a custom machining and engineering workshop, and over the years, we strategically transitioned in the burgeoning fields of robotic automation and optimized custom palletizing. Our initial robotic palletizers for Fonterra in the late 1990s marked us as pioneers in this innovative sector.

In 2001, West Farm Foods selected our proven milk powder robotic palletizing solution for the US facility in Caldwell, Idaho, solidifying our presence in the American market. Today, we proudly stand as trusted partners to a diverse range of over 2,000 systems, from small and medium-sized producers to large North American multinationals.

 Our US headquarters, strategically located in Madison, Wisconsin, serves as the epicenter for our North American-based installation, service, and support teams.